Category: Case Studies

  • Crisis Management and Reputational Risk Mitigation

    Crisis Management and Reputational Risk Mitigation

    Challenge A client that convenes a high-profile annual event faced a reputational challenge shortly before the scheduled convening. A former contractor published false and defamatory claims online, creating a risk of narrative distortion at a critical moment in the organisation’s calendar. The timing of the allegations heightened the potential impact, as the event plays a…

  • Developing a National Communication Strategy to Support Uptake of a National Horticulture Standard

    Developing a National Communication Strategy to Support Uptake of a National Horticulture Standard

    Challenge KS1758 plays a critical role in promoting safe and sustainable practices across Kenya’s horticultural value chains. However, awareness and adoption of the standard remained uneven, with limited understanding among key stakeholders and no unified approach to communication. The fragmented nature of the sector, involving regulators, private sector actors, industry associations, and development partners, further…

  • Building Consumer Trust During Market Entry Amid Food Safety Concern 

    Building Consumer Trust During Market Entry Amid Food Safety Concern 

    Challenge A company in the fresh food industry aimed to enter the Ugandan market during a time of heightened concern over food contamination. Uganda was experiencing a series of food safety issues, which led to consumer distrust and a wary market environment. This posed significant challenges for any new entrant, especially one in the meat…